The Mayor's Office Creative Communications team is responsible for generating social media products primarily based on Mayoral policy and events. Our mission is to make content that adds value to New Yorkers' lives, encourages engagement, and illuminates the story of how the administration's policies affect everyday people. We work on everything from large, policy-driven campaigns to rapid-response tweets, photo essays, and Facebook Live events. This is a rare opportunity for a driven, politically passionate, and talented writer to collaborate closely with a group of notable content creators, award- winning photographers, and videographers from a unique position within the NYC government. In addition to being a strong collaborator, we are looking for someone who can independently generate ideas. The Senior Digital Strategist will be responsible for developing and implementing strategy for a talented group of digital media creators as well as the creative direction for the entire Creative Communications team as a whole. Responsibilities will include: * Lead projects that create engaging content across multiple platforms; * Inform branding and strategic decision making, platform to platform, channel to channel, based on performance insights findings; * Develop multi-platform campaigns with impact-driven and community-generated call to actions; * Lead the artistic and strategic production of validation packages for celebrities and other notable influencers; * Foster and manage relationships with City agencies, partner organizations and experts to develop research methodology, user experience mapping and concept development with community perspectives; * Collaborate well; give and receive feedback quickly; * Liaise with different staff members and policy makers for information/on-point messaging; * Identify weekly artistic opportunities for the intersection between City government and trending stories; * Assist with special projects and initiatives as assigned. Minimum Qualifications (1) A baccalaureate degree, with a major in fine or graphic arts, from an accredited college and one year of full-time paid experience as a commercial or graphic artist; or (2) A four-year high school diploma or its educational equivalent plus two years of training in a technical school approved by a state's Department of Education or comparable governmental agency, in oils, water colors, painting, design, black and white, layout, computer graphics, and other art media, and three years of acceptable full-time paid experience as a commercial or graphic artist. To be qualified for assignment to Assignment Level II, individuals must have: (a) at least one year of experience as a Graphic Artist, Assignment Level I; or (b) the Qualification Requirements described in "1" or "2" above, plus two additional years of acceptable specialized paid experience conceptualizing and initiating graphic art projects. Preferred Skills This is the ideal position for someone who has a wealth of experience with user experience, digital strategy, data analytics, campaigns, and is excited by the challenge of creating informative and compelling content to communicate with everyday New Yorkers. This is a rare opportunity for a driven, politically passionate and creative thinker to collaborate closely with a group of notable content creators, award-winning photographers and video producers from a unique position within City government. We are seeking an innovative leader who is comfortable analyzing data and then generating and pitching ideas based on that data and other trends. Must be a strong collaborator. The successful candidate should possess the following: - Degree in journalism, communications or film - Experience leading digital campaigns - Working knowledge of a variety of social media platforms, including YouTube, Instagram, Twitter, Facebook and Snapchat, and experience leveraging such platforms to expand the reach of videos - Strong attention to detail - Experience handling multiple projects and performing a wide variety of tasks under deadline pressures - Ability to respond quickly to changing priorities. 55a Program This position is also open to qualified persons with a disability who are eligible for the 55-a Program. Please indicate at the top of your resume and cover letter that you would like to be considered for the position through the 55-a Program. Residency Requirement New York City residency is generally required within 90 days of appointment. However, City Employees in certain titles who have worked for the City for 2 continuous years may also be eligible to reside in Nassau, Suffolk, Putnam, Westchester, Rockland, or Orange County. To determine if the residency requirement applies to you, please discuss with the agency representative at the time of interview. Additional Information The City of New York is an inclusive equal opportunity employer committed to recruiting and retaining a diverse workforce and providing a work environment that is free from discrimination and harassment based upon any legally protected status or protected characteristic, including but not limited to an individual's sex, race, color, ethnicity, national origin, age, religion, disability, sexual orientation, veteran status, gender identity, or pregnancy.