Responsibilities: * Manage University advertising budget * Maintain spreadsheet to track expenses * Monitor performance of advertising campaigns (Billboards, Website, PPC, SEO, print, direct mail, etc..) * Evaluate effectiveness of campaigns & make adjustments as needed * Coordinate marketing strategies to meet organizational objectives * Collaborate with campuses and graphic design artist to create engaging content for various marketing channels * Manage social media platforms and engage with followers * Analyze the performance of marketing campaigns * Manage and support campus Community Events * Create new and creative ad copy and ad creatives * Manage direct mail campaigns * Hold weekly marketing meetings to discuss performance of campaigns with campuses * Special projects such as web design, campus tour videos, special events * Support growing Community event calendars in various markets * Ability to write a press release * Support the coordination of events, promotions, and advertising initiatives * Create PR opportunities for the University * Maintain collateral materials with current ad copy and testimonials * Assist in maintaining the company's website content and SEO strategies * Prepare reports on marketing metrics for management review * Third-party vendor management and contract negotiations * Conduct market research to identify trends and opportunities Experience: * Proven experience in marketing, advertising, or related field * Experience negotiating and executing contracts * Familiarity with SEO, performance marketing, and social media * Minimum of 3 years of PPC experience * Experience with budgeting and financially planning for marketing campaigns * Computer savvy, utilizing Microsoft Office products (Word, Excel, Adobe, Graphic design software) to extract data for analysis and review * Strong attention to detail * Excellent writing and proof-reading skills * Experience managing audio and video projects * Skills needed to operate under deadlines and fast pace * Minimum of bachelor's degree, Master's degree preferred * Competitive salary, 401K, benefits, tuition reimbursement, and a professional collaborative work environment * Position reports to Vice President of Enrollment Management