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Web Content Manager Job Description

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Overview

web content manager
11
The number of occurrences in our database.
Use your resume to evaluate your fit with this role

The Web Content Manager develops a content strategy aligned with short-term and long-term marketing targets. Their role is to create and publish engaging content as well as collaborate with marketing and design teams to plan the style and layout in order to increase site content. Their responsibilities are to edit, proofread and improve writer's posts, use content organization systems to analyze website traffic and users engagement metrics, direct content distribution to online channels and social media platforms to increase web traffic, ensure compliance with the law, and generate new ideas to draw their audience’s attention.

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Steps to take to start your career as a Web Content Manager and other jobs like it

  • Take classes or earn a bachelor's degree in marketing, communications, journalism, English, or a related field. A background in digital marketing, content creation, or media studies can be particularly beneficial especially if you want to grow your career within the field or work for a larger company.
  • Develop strong writing, editing, and communication skills. Content roles are responsible for creating and overseeing content, so having excellent written and verbal communication skills is essential. Familiarize yourself with content management systems (CMS) such as WordPress, Drupal, or Joomla, as well as other tools and software used for content creation, scheduling, and analytics.
  • Create a portfolio showcasing your writing samples, content projects, and any relevant experience or achievements. Include a variety of content types, such as blog posts, articles, social media posts, email campaigns, and website copy. Highlight your contributions to each project, including your role, the goals of the project, and the results achieved. If you haven’t had a formal or professional opportunity, build your portfolio with examples of each of these types of output that you would suggest an existing campaign, website or company would find valuable (show them what you can do when you are given the chance)
  • Start by gaining experience in content creation, copywriting, or digital marketing roles. Look for internships, entry-level positions. Freelance opportunities may be your best chance to start out to build out your portfolio and gain practical experience. Seek opportunities to work on diverse projects and collaborate with cross-functional teams to gain a broad understanding of content management and digital marketing strategies.
  • Marketing, social media and trends change daily. Stay informed about industry trends, best practices, and emerging technologies in content management, digital marketing, and related fields. Attend conferences, workshops, webinars, and industry events to network with other professionals, learn from experts, and stay updated on the latest developments.
Hear from someone who’s had the job or one like it
"If you like to create, and understand social and market trends, content creation might be a great fit. See how one person jumped careers from an unrelated field into content management. "
Career Video Transcript
Examples of Current Open Web Content Manager Positions
Click to search for more
Use comma to separate
indeedImg
Avg Pay: $68K
Jobs: 0
glassdoor
Avg Pay: $77K
Jobs: 4,858

Education you need to become a Web Content Manager

These are the most common degrees or certificates earned by Jobtrees users prior to becoming a Web Content Manager

There may be other required degrees or certifications needed for this job. The below info shows you the most commonly desired education level from employers when hiring for this job.

  • Bachelor of Arts (b.a.) in English
    The number of occurrences matches with Web Content Manager in our database.
    Avg. Duration:48 monthsAvg. Fees:$34,429Type:Mostly full timeView more on Studyportals
  • Certificate in Web Design
    The number of occurrences matches with Web Content Manager in our database.
    Avg. Duration:2 monthsAvg. Fees:$3,855Type:Mostly part timeView more on Studyportals
  • Bachelor of Arts (b.a.) in Mass Communication
    The number of occurrences matches with Web Content Manager in our database.
    Avg. Duration:48 monthsAvg. Fees:$21,828Type:Mostly full timeView more on Studyportals
  • Bachelor of Arts (b.a.) in Journalism
    The number of occurrences matches with Web Content Manager in our database.
    Avg. Duration:48 monthsAvg. Fees:$31,326Type:Mostly full timeView more on Studyportals
  • Bachelor of Arts (b.a.)
    The number of occurrences matches with Web Content Manager in our database.
    Avg. Duration:48 monthsAvg. Fees:$17,700Type:Mostly full timeView more on Studyportals
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Annual Pay Estimate for Web Content Manager and Other Important Info

See how many years Web Content Manager's are in their job, how much they make, how long it took to get there and how available this job is in terms of open positions.

2.6 years
$73K
The average years of experience in the workforce prior to having this role
2.57 years
Mid
The average number of roles it took our users to get to this one
3
2019 out of 4016

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Career Paths for Web Content Manager

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Jobs to start your career in becoming a Web Content Manager

These are the most common roles Jobtrees users had to start their career that eventually lead them to Web Content Manager. If you’re looking to get into this career these are jobs to consider to get your start. We’ve included below some current open job postings that match those roles. Click to search for more.