Market Research Analyst Job Description
Overview
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Market research analysts are marketing specialists who help to determine an organization’s position in the marketplace effectively to promote their products and services. The responsibilities of market research analyst are to monitor and forecast marketing and sales trends, assist in the development of marketing plans, conduct research on specific market conditions, analyze consumer preferences, and measure the effectiveness of marketing programs and strategies. They also evaluate methods for data collection, use statistical software to analyze and interpret data, simplify complex data into a user-friendly format , prepare and present reports to clients and management.
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Education you need to become a Market Research Analyst
These are the most common degrees or certificates earned by Jobtrees users prior to becoming a Market Research Analyst
There may be other required degrees or certifications needed for this job. The below info shows you the most commonly desired education level from employers when hiring for this job.
- Master of Science (m.sc.) in Statistics
- Bachelor of Business Administration (b.b.a.)
- Master of Science (m.sc.) in Integrated Marketing Communications
- Bachelor of Arts (b.a.) in Psychology
- Bachelor of Arts (b.a.) in Global Economics
Annual Pay Estimate for Market Research Analyst and Other Important Info
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Career Paths for Market Research Analyst
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